If your law firm aims to grow the practice, make your presence online! Whether your practice involves personal, business, family law, or criminal defense, your website is a great marketing tool. Search a website design team. If you have an existing non- performing website, consider redesigning it to customer’s tastes.
This is the age of the internet, technology, and constant innovations. And no one doubts the necessity of the website.
Be it a small shop owner, or a huge brand; everyone asks your social media handle. While searching on various search engines, do you not dream of coming on the first page in search results? The virtual brand presence is crucial for everyone. How can you cater to all these together? The presence of an impactful website shoulders the responsibility for all these requirements.
A law firm, which advises and represents clients for legal aspects, must not be an exception to this! Your Law Firm Website Design has to be different from the others, isn’t it?
We all know you for your multimillion-dollar settlements. But your potential clients would like to see you as a firm, and as an advisory team that wins cases for them. And your website has to be exclusive.
Some of the best examples of Law firm Website Designs:
Why does my Law Firm Need a Website Design?
Lawyers and law firms to increase practice should reach new clients all the time. A law firm must portray the right image, details of your expertise. It also must educate clients on legal aspects and developments. These elements make your website stand out. You are one of the top legal firms and have successful attorneys. It is essential to have a unique Website Design and Quality Content.
Your website should convey services, branding, expertise, portfolio, reviews. The website design, which resonates with the legal entity’s presence, is of utmost necessity. You have to make sure to build all elements of your Website Design engaging. It needs thorough planning and implementation. It is the key to make the website design unique and precise.
Once the best Law firm Website Design is ready, you can leverage the following parameters :
SEO Planning For A Law Firm
Search engine statistics from 99 firms claims the following:
93% of all web traffic comes through search engines.
Globally, Google accounts for 76% and 86% of desktop and mobile search traffic
A 2017 study conducted by Brightedge, claims 51 percent of all website traffic comes from organic search.
These above pieces of evidence are enough to state the importance of SEO.
Think that one searches for law advisory firms online, for the geography you target. You want to be on the first page of search results on Google, Bing, Yahoo, and so on. Instead, you want to appear in the first place so that the prospective clients come on your website first. It is organic traffic generated on the site. And it does not cost you a penny. If you play your cards right with SEO, you’ll get the results with time. Put strategic and right keywords, title tags, Meta description, H1, H2 tags, URL, images, link building, and optimizing those is a task. You have to work to make your search engine presence better day by day.
Law Firm Internet Marketing
You can call digital marketing, internet marketing, web marketing, or online marketing. The purpose of this is to be in contact with current and prospective clients. As a Law Firm, you need to keep up with the ever-growing competition. Your business needs to be up to date with current marketing techniques and trends. There are many devices used for search – mobiles, laptops, tabs. Internet marketing helps in targeting your audience on any device, at any geography. Think about it and make sure your digital presence is impactful.
Internet Marketing needs research, strategy, planning, and implementation timely. And once you understand the results, you can optimize as per your budgets and goals. Internet marketing also needs budget supervision. It should bring returns on your investments in time
Law Firm Content Marketing
The factor that connects lawyers to the clients is TRUST! Being a thought leader can serve the purpose of increasing your trust-building? Yes, it does! Establishing you as a thought leader. It can build trust in the audience through the knowledge you share. It attracts more traffic on websites, grabs more leads, and obtains more clients. What is essential for fast digital growth? Your law firm needs a precise and effective content marketing strategy.
You can publish interesting, high quality, relevant, engaging content. Remember, this should connect with audiences is the key to a content marketing plan. It has to be SEO friendly too. You have to avoid writing monotonous, complicated, and repetitive material. A researched and insightful legal content educates the clients. With the excellent content in your hand, they will know about your monopoly in the practice area. Business, civil, family, criminal any of these legal cases, your content sells!
How to plan your content strategy?
- List down the agenda of content marketing entirely.
- You have to materialize it at a proper time interval.
- Supervising and auditing it, and correcting it timely. It is a long process. There is a big gap in just existing online and making your brand trustworthy. Law-related content writing needs significant knowledge. A thorough understanding of the subjects, the latest amendments, and trending cases is necessary. A careful combination of legal writing experience and content marketing expertise is a lethal combination for success!
Social Media Marketing For Law Firms
Google My Business
You want to attract more clients from your geographic area. For this, you have to leverage Google My Business. Google My Business integrates with other Google products such as Google Search, Google Maps, and YouTube to help find your law firm across all Google platforms.
Video Marketing For Law Firms
The video makes the plane text interesting. Anything in audiovisual form creates trust. A prospect client would like to know about the lawyers who will represent him in court.
You can put the experience in your practice area through video interviews. Let your key lawyers speak for your firm. It will immediately click about you for the client. Your law firm must be having various case studies in the form of videos. Good quality content videos for marketing purposes will help to attract more clients.
The survey by Wyzowl puts these statistics:
How much is the law firm’s video marketing impactful? The research by Hitsearch has below stats:
Customized Law Firm Design should have below essential elements:
Website Design Simple Yet Interesting
Your legal website should win the clients. Keep it fresh, unique with least load time. Have a well-placed call to action buttons. Contact details, location details are also important factors.
Logo and Graphic Design
What wins half the case for the website?
- Choosing relevant brand color combinations to your services in the logo.
- Useful graphics on your website pages. The logo is the first impression; your potential clients can judge you in a fraction of second with this. Graphic Designing can tell your story at a glance.
Lawyers’ Information
Every enterprise-level law firm has a client base. Even solo practitioners of each practice area have their customers. Your firm’s attorneys and lawyers are well known. They create a client base with their experience, knowledge, and victories. You can always mention their biography, experience, contact details to ease the communication.
Practice Area Expertise
showcasing what the law firm’s specialization.
Case Studies
Clients want to hear about your practice area, the cases you have won, and how you approach cases. Explainer video or presentation can have a better impact.
Reviews
Testimonials on websites need no introduction. These build trust in prospective customers. Your credibility increases when people see past clients’ positive experiences. The testimonials and reviews can create a concrete image for your firm. Reviews and case studies are the best forms of content marketing.
All the above discussed are must-haves for building the best Law firm website design. Your firm’s lawyers are busy studying the cases, collecting relevant documents, and proof. They can’t afford to take out some time to build a website for the company. A Law firm can have its team for website design development. Or it can hire help from experts.
Fiviza is a leader in website development space for various domains. We deliver websites that are a perfect combination of design and technology. We design, develop, deploy, and support your website from scratch.
We can help you develop an impactful website. Reach out to us for your consultation and begin reaching more of your customers today!