The Google Reviews
Google Reviews is a feature included in Google My Business. This feature allows customers to write reviews about their experiences. These reviews are publicly viewable when searched for a particular business.
Why are Google Reviews important?
Google search engine is the most popular search engine. Globally, there are billions of Google users. Just like all other information, people also search for businesses through Google. The primary reasons why Google reviews are essential as below.
1. Builds trust & increases credibility
It is the most crucial factor that helps business growth. Today people are highly reliable on inline reviews. Google being a mostly trusted search engine, users are willing to have the same trust in the reviews. They believe that the reviews are genuine & through a trusted source.
2. Improvement in local search ranking
Yet another benefit of Google review. It boosts your rank in local search. Your business gets highlighted on maps & stands out of competitors.
3. Improve click-through rates
When your business has good reviews, the users are more likely to click your website.
4. It helps to interact with your customers
You can reply to your customers for their reviews. This gesture reflects your care & response towards them. Google recognizes responsive businesses & boosts its rank.
5. Customer conversion
When your business seems positive on all the above, customer conversion is easy.
Steps to Create a Link for Customers to Write Google Reviews
Step 1: Use the PlaceID Tool
The PlaceID is a unique code that helps to locate your business on a map. To find the PlaceID first, you need to log in to Google My Business account. From there, you can identify your PlaceID. By following simple steps, you can create your unique ID.
Step 2: Feed in the Business Name
On the top, you will see a search bar to enter the location. Here you need to enter your business name. Your business name will appear, as per registered on google. Select your business name from the list.
After clicking on your business name, your business will start to appear on the map. The PlaceID will appear below your business name, followed by the address of the company.
Step 3: Add PlaceID to Google URL
A final step. You need to copy the entire code, except the ‘PlaceID’ letters. Then paste the code at the end of the URL right next to ‘placeid=’.
For example, https://search.google.com/local/writereview?placeid= Your PlaceID
Now all you need to do is send the above link to your customers. By clicking this link, the customers will get directed to the review screen. It is effortless, so try it yourself & send it to your customers. I wish you have a great review!!
How Do You Get More Google Reviews
We have seen the importance & link creations for Google reviews above. But fetching more & more reviews is equally important. Following are some of the ways to earn review.
1. Request a review
You can directly request your customers for a review if you are in telephonic contact with them.
2. Ease their reviewing efforts
Along with sending the link, you can provide them directions. It will save time & ease their struggles of reviewing your business.
3. Thanking e-mail
Keep a practice of writing thanking e-mails to your customers. In this e-mail, you can thank your customers & also assure their satisfaction. Show your concern about them.
4. Remind them
Sometimes you need to remind your customers for a review. Do not hesitate but do not annoy as well. Just be gentle—no need for rigorous follow-up.
5. Create a landing page
You can create a landing page to encourage customers to speak about your product or services. On this page, you can include a ‘Google Review’ button. This button will land your customers to Google Review screen.
6. Feedback forms
Create a hassle-free feedback form & e-mail it to them. Leave your Google review link below the form.
7. Be responsive
Reply to your customers, whether a good or a bad review. Apologize for a lousy experience & thank you for a pleasant experience.
Get a Help from Fiviza
Fiviza being a web design company, will help you build a user-friendly website. A web that will be comfortable & joyful to use. It will enhance their experience while increasing their engagement with your website. It will be an extra benefit for you.
Understanding your need, Fiviza’s team will create landing pages for your websites. They will create a link for Google reviews on these pages. So your customers will reach the destination page with just a single click.